Reach: The total number of unique people who see your content. If 500 different people saw your post, your reach = 500.

Impressions: The total number of times your content was displayed, regardless of whether the same person saw it multiple times. If one person sees your post 3 times, it counts as 3 impressions.

Engagement: The total number of interactions people made with your content.

• Likes / reactions
• Comments
• Shares
• Saves
• Clicks (links, profiles, photos, etc.)
• Video views (depending on platform)

If your post gets 100 likes, 20 comments, and 5 shares
Engagement = 125 actions